McPherson businesses on Main Street reported seeing significant sales increases during this past Christmas season. Total sales for many businesses in the total 2012 year remained about average, with a small increase for some businesses.
Richard Ragan of Brown’s Shoe Fit CO said his business saw a 27 percent increase in retail sales this past Christmas season. Ragan also said he saw a larger amount of out-of-town traffic than in previous years, with increased sales seen two weeks prior to Christmas Day.
“It seemed like a pretty decent year, especially considering all of the out-of-town traffic,”
Ragan said. “We had folks coming in from Wichita, Newton — and of course, McPherson. Michael Yates, owner of Mattress Haven, also reported a 20 percent increase in sales this Christmas season. Yates said the increase in sales comes from continued involvement within the community and effective communication with others.
Chuck Vetter of Sounds Great also reported increased sales in retail.
“We especially saw a lot of guitar and guitar accessories sales this year,” Vetter said.
Michelle Unruh of The Cake Lady said her business had a large baking season this past holiday.
“We started a big baking season after Thanksgiving,” Unruh said. “A lot of baked goods were sold this year.”
She said retail sales for her company increased this season.
Although Christmas sales were up for Main Street businesses this year, some reported having fairly standard total sales for all of 2012.
Janey Anderson with A5 Western reported only a slight increase in retail sales in 2012, with Sounds Great and The Cake Lady reporting an overall average year.
Brown’s Shoe Fit, however, reported seeing a 30 percent increase in sales for the overall year, with Ragan saying the store saw the best sales this year since 1981.
Ragan said any increase in sales this season can be due to the support and communication that local businesses have with one another.
“Even if we didn’t have something (for a customer), there were plenty of other places we could send people,” Ragan said.
Mattress Haven also reported a 20 percent increase in sales overall in 2012, with their sales goal for the year broken by more than $10,000.
Anderson also expressed thanks for the communication and cooperation that Main Street businesses share.
“It goes to show how much work Main Street businesses work together to help each other out,” Anderson said.
Anderson attributes success to the two-way communication Main Street businesses have with one another, including cross promotions and ID exchanges.
“A lot of times we go to each other to bounce ideas off of one another,” Anderson said.