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McPhersonSentinel - McPherson, KS
  • Videos in to promote McPherson County

  • Go McPherson is working on a series of videos aimed to promote McPherson County.
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  • Go McPherson is working on a series of videos aimed to promote McPherson County.
    The videos will range between three and 30 seconds, and will range in topic from promoting career opportunities, area attractions and resident lifestyles.
    Go McPherson Director Kasi Morales said the focus was on creating unique and moving productions that would capture McPherson County's natural beauty and high quality of life.
    "I know they're going to be good," Morales said. "I'm confident we'll have powerful pieces that will bring awareness and plant a seed in people's minds that McPherson County is worth checking into and exploring."
    The video footage is being shot and produced by RockHouse Motion from Little River.
    Morales said RockHouse was chosen because its cinematic and artistic approach were in line with Go McPherson's vision for the project.
    "It helps that they are in the demographic that we are trying to target," Morales said. "We're aiming for the 21 to 40-ish age group."
    In the past, RockHouse has worked with clients, such as Beechcraft Aviation, Benelli Shotguns, Smith Optics and Mossy Oak Camouflage.
    Their work has taken them to more than 20 states and abroad to countries such as New Guinea, South Africa, Australia and Italy.
    Morales said shooting began in late August.
    "To amplify the moving cinematic effect," Morales said, "we rented a helicopter to help us capture McPherson County from a unique vantage point. The vast fields and rolling pastures are breathtaking from above, and the communities, landscapes and wildlife are highlighted beautifully from the elevated view."
    Morales said the aerial perspective also demonstrated the impressive scope of McPherson's industry, as the facilities are simply too vast to be adequately portrayed from the ground.
    Current plans are to utilize the videos for a number of marketing purposes, ranging from streaming Internet videos to full 30-second television advertisements.
    Along with shooting video, RockHouse also is taking photographs, which are planned to be put on display and made available for sale at various sites throughout the county starting with the McPherson Library in January 2014.
    Go McPherson also is considering other ways in which the photos might be used.
    Morales said Go McPherson also has begun making preparations for the 2014 McPherson County Career Fair.
    "Last year's event was a huge success," Morales said, "drawing in 200 or so area job seekers to meet the 34 employers who were in attendance."
    For next year, Go McPherson is working to partner with KansasWorks and the McPherson Area Human Resources Professionals to put on a pre-fair workshop to prepare job seekers for the Career Fair.
    Tentative plans are for the videos to be viewable by December, with commercials finished by January.
    Those who know people interested in living and working in McPherson County can contact Go McPherson at www.gomcpherson.com or contact Morales directly via e-mail at kmorales@gomcpherson.com.
    Page 2 of 2 - Contact Jeremy Webster by email at jwebster@mcphersonsentinel.com and follow him on Twitter @WebsterSentinel.
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