"These animals were road kill. We weren't killing the animals."
That's the type of quote I never expected to write in the Beer Nut column when I started it nearly three years ago.
But when it comes to James Watt of BrewDog, the quote makes sense. He was talking about the Scottish brewery's latest beer, the End of History.
Each of the 12 bottles produced has a very special packaging -- real squirrels found dead on the road, brought to a taxidermist and made into the bottle covers for the newest beer.
"We only did 12 animals," said Watt. "We are huge animal fans. We spent so much time trying to explain what we wanted from the taxidermist, we had to send him a picture."
And you know what's funny? In the beer world, the fact that dead animals were used isn't the biggest controversy. That would be the alcohol by volume in the End of History. It's 55 percent alcohol by volume, or 110 proof.
To put that in perspective, a Budweiser is a little less than 5 percent ABV. A good tequila is around 40 to 45 percent ABV, or 80 to 90 proof.
On beer websites, the End of History is getting a lot of attention -- both positive and negative.
But Watt said he and his partner, Martin Dickie, are just having fun while trying to push the "boundaries of what a beer can be."
"We're a couple of young guys (both are 27) and we're having fun with what we like to do," said Watt, speaking by phone on Monday. "We want to challenge people's ideas on beers, and open their eyes in a market dominated by the monolithic beer companies. We do push the boundaries and take beers to where they've never been."
For the record, all of the End of History have already sold out. They cost slightly more than $1,000 U.S. each.
Watt said he did not expect the beer to get the attention it got -- with national television appearances and articles in many of the largest newspapers in the country.
"I didn't expect it (the reaction) to be quite as intense as it was," he said.
I haven't tasted the beer, but Watt said it is something worthy to be sipped, similar to a whiskey. It's brewed with nettles and juniper berries.