Dust off your rave glasses, grab some glowsticks and turn up the techno. Plan for a funky good time at this year’s Kansas State Fair, Sept. 10-19. The fair unveiled its 2010 advertising campaign today. It builds on the tagline, “It’s a Wild Ride, Baby,” used the past six years.
The new campaign features a couple of quirky barnyard critters: a groovy, glasses-wearing “Raving Bull” and a carousel animal offering “Sheep Thrills.” Both speak to good times and value.
“Raving Bull epitomizes a cool vibe, while Sheep Thrills reminds fairgoers of all the entertainment the fair offers for their hard-earned dollars,” says Sonia Greteman, president and creative director, Greteman Group. “People have come to expect outrageous, bold and ornery advertising, and they will not be disappointed. These animal personalities will literally jump off the billboards reminding you to get yourself to the fun.”
Budget-friendly fair options include a number of popular and free stage performances; competitively priced Sprint Grandstand concerts featuring nationally known acts; and special package pricing for couples, families, children and midway rides.
“This economy is changing the way people spend their entertainment dollars, with more and more consumers choosing low-cost, high-value options closer to home,” says Denny Stoecklein, general manager. “You’d have to look far and wide to find such a broad range of activities. We have something for every age and interest, all delivered in our totally unique environment.”
The Kansas State Fair, like fairs nationwide, is reaching out to a younger demographic as a way of connecting and building relationships with tomorrow’s fairgoers. Activities such as text-messaging contests and gaming technology competitions appeal to Gen Y and X and complement other time-honored fair offerings. A blog, Twitter account, and a “Fans of the Kansas State Fair” Facebook page provide opportunity for regular updates, contesting and two-way communication. A recently released Kansas State Fair study shows the efforts are working with 13- to 24-year-olds now comprising the largest age segment of attendees.
Hutchinson, Kan. —
