YouTube is the new marketing frontier for Moundridge.

YouTube is the new marketing frontier for Moundridge.

The city unveiled its YouTube Channel, City of Moundridge, in July with a one-minute video highlighting schools, business and industry, and the town’s history. It is one of 15 videos the city has uploaded to advertise the community to potential businesses and residents.

"It's part of our overall marketing campaign," said Murray McGee, Moundridge's economic development director. "We've also done a new logo, street banners and a tagline, 'Moundridge: Where community is a way of life.'"

The video projects started in spring, with the city drafting scripts and collecting video footage. It also conducted a series of interviews, featuring residents, business owners and community leaders.

These interviews are the basis of videos that delve more deeply into various aspects of Moundridge, from housing and schools to the feelings people have living in Moundridge.

"We also want to do specific videos about the airport, local history and community events," McGee said. "We also want to put out information on utilities and building sites for businesses."

McGee said this type of marketing is a common strategy for communities looking to draw new people and businesses, who want to get a feel for the town before deciding to settle in.

"Businesses are looking for this kind of information," he said. "They're looking at the quality of our workforce, utility expenses and our tax structure. They also want a community that will be good for their employees."

The goal is to stimulate growth. In the last week, the Kansas Department of Commerce picked up Moundridge's video and began promoting them, so the strategy is reaching a wider audience.

"We're trying to position ourselves and promote our community so we can continue to grow," McGee said. "In this year, we've seen the completion of 55 new housing units. For a town of our size, that's huge. We need to be able to welcome new residents, and new jobs."

Moundridge's YouTube channel can be found at https://www.youtube.com/channel/UCSnGSURxMyO02DQK17O7xJg