Farmers Alliance sets United Way record

Chad Frey

Farmers Alliance Mutual Insurance employees have set a record for giving to United Way of McPherson County’s annual campaign.

United Way of McPherson County Executive Director Rob Mackey poses with a record-breaking check from Farmers Alliance Mutual Insurance and its employees totaling $126,856.

The employees pledged $63,428 to the United Way, and Farmers Alliance Mutual Insurance matched those pledges dollar-for-dollar for a grand total of $126,856 – an all-time record. This represents a 56 precent increase in giving over last year.

Farmers Alliance held a virtual campaign, as the pandemic has many of its employees working remotely. Courtney Swart, Recruiting and Development Supervisor, said they were able to have fun with the campaign, and used video to educate its employees about the needs of United Way’s nonprofit partner agencies. “I had a lot of employees reach out and say that the United Way campaign is their favorite event that we do,” said Swart. “FAMI employees continually come together to really make this a fun event.”

The campaign team at Farmers Alliance developed a game called “Cows for a Cause,” which involved donations to buy cows that were registered on giant “pasture” tote boards posted on Main Street outside their headquarters in McPherson. Cross-functional teams competed to buy cows each day of the campaign, and the team with the most cows at the end of the campaign got an extra day off in 2021.